Bajaj to Launch the Most Advanced 100cc Bike Soon

Bajaj Auto is known for its technically advanced and high performance bikes, the bike manufacture is the one, which has changed the scenario of Indian biking. Now the company is all set to launch a highly frugal and technically advanced 100cc bike, to add the much needed fun to the 100cc bike segment. The company is planning to launch the bike by January, 2013. "It will be the most expensive 100cc bajaj bike ever launched and will be the most advanced technologically," said President K Srinivas, Motorcyle Business, Bajaj Auto. However, the company hasn't disclosed anything about the pricing of the bike. On the pricing Mr. Srinivas said, "Our experience has been that buyers in this segment are value conscious and not necessarily price conscious." Customers in the segment have had to compromise with "boring bikes and boring features" for the sake of mileage, for too long, said Srinivas.

Bajaj Auto wants to offer "exciting bikes with exciting features" along with a good mileage, he said and added that customers have started moving towards 125cc bikes as they offered a lot more features. The new bike however will be a "mass product." "I have no doubt about it," Srinivas quipped when asked whether the new 100cc bike would dislodge Splendor from its pedestal . Bajaj's Discover has already overtaken Splendor by a small margin in September , making it the largest selling brand, he stated. As we have already published that the Discover is doing very well in markets and clocked sales of about 1.22 lakh units in the month, while Splendor sold around 1.21 lakh units.

This new bike will surely improved their share in 100cc bike segment. Bajaj Auto has seen improvement in sales during the first few days of the festival season. Srinivas, who was speaking on the sidelines of the inauguration of Bajaj's fourth dealership in Coimabatore, said that sales increased 6% during 'Navarathri'. The company sold around 88,000 bikes during the last 'Navarathri'.