GoZero Mobility Makes India Debut With Two e-Bikes

The British electric bikemaker has commenced operations in Kolkata

• The brand's expansion plans in India include opening 18 experience centres and 80 distributors across the country.
• These distributors will expand the manufacturers reach in India by roping in over 10,000 retailers. 
• The company also intends to target online sales presumably through e-commerce platforms.
• It has already launched two of its offerings in India - the “One” and “Mile”, priced at Rs 32,999 and Rs 29,000, respectively. 

GoZero is a British electric bikemaker that’s looking to expand its reach in the Indian electric bike segment. As per the company’s expansion plans, it intends to open 18 experience centres and have around 80 distributors across the country. The brand will further expand its reach to 10,000 retailers via these distributors. And that’s not all, GoZero will also tap into online sales, presumably through e-commerce platforms like Flipkart or Amazon. 

Currently, the e-bike manufacturer has introduced two electric bicycles christened the One and Mile which are priced at Rs 32,999 and Rs 29,000, respectively. The former packs a 400Wh lithium-ion EnerDrive battery which delivers a company claimed range of 60km on a single charge. The Mile, on the other hand, is powered by a 300Wh lithium-ion battery that gives it a range of 45km per charge. 

These e-bikes from GoZero compete against the Hero Lectro EZephyr priced at Rs 26,999 which can travel a company claimed distance of 45km on a single charge. Other alternatives include the Tronx One priced at Rs 54,999 which can go over 50km. On paper, the e-bikes from GoZero seem to offer better value-for-money. However, we will have to ride these e-bikes in real world conditions to see which one actually comes out on top.

For more details refer to the press release below.

Press Release: 

GOZERO MOBILITY EXPANDS RETAIL PRESENCE IN INDIA

New Delhi,15th April 2019: GoZero Mobility- British Electric Bike makers, which manufactures premium electric performance bikes and signature lifestyle merchandise having its operations base in Kolkata today announced its pan India expansion. It has outlined 3-pronged expansion approach - 18 experience centres, 80 channel partners targeting 1000+ retailers and online sales to expand its retail network in the next couple of years.

According to Ankit Kumar, Chief Executive Officer, GoZero Mobility, “E-bikes industry has a huge potential in India with the Government emphasising on electric mobility. Also, the people here are becoming more health conscious and opting for electric bikes. We have taken our own time to understand the market and devise the best offerings for our consumers and channel partners. We wish to give them the best in the industry. We have received an overwhelming response throughout the country with over 350 applicants for channel partnership & franchise network experience centres." 

By 2021, GoZero Mobility plans to have 18 experience centres across the country. These centres will be franchise owned and franchise operated. The experience centres will have retail centre for electric bikes, merchandise and accessories, after sales desk and test drive enabled.  For any online orders from the respective area, these centres would also act as fulfillment centres. 

In the next couple of years, GoZero Mobility is planning to have 80 channel partners. Primarily, these channel partners would be distributors who will be tapping the market through their retail network of 1000 + retailers. 

Recently, GoZero Mobility has launched two of its flagship products “One” and “Mile” performance e-bikes in New Delhi. GoZero One priced at Rs. 32,999, powered with 400Wh lithium EnerDrive battery pack which is optimized to provide 60 Kms of range on single charge.  GoZero Mile priced at Rs. 29,999 is powered with 300Wh lithium EnerDrive battery pack which provides 45 kms range. Both are specialized performance e-bikes providing optimum stability and comfort and come with multi-modes of operation giving users freedom to choose the way of riding.  Both the e-bikes come with lockable battery pack which makes it very convenient to charge & carry. 

According to a recent study, the global electric bikes market is witnessing moderate growth and is projected to register a CAGR of 9.0% during the year 2017-2022. In India, the government has encouraged the use of electric bikes, and it is looking forward to convert each and every “fuel-running vehicle” into electric vehicles by the end of the year 2035.