Honda launches new Strategic Corporate Direction

·         Honda connects with India through “Sach Kardenge Sapne”

·         Bollywood actor Akshay Kumar the face of Honda in India

·         Dream Yuga – Honda’s 1^st mass motorcycle with “Dream” legacy launched

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India, today launched its India specific three pronged Corporate Direction at a high voltage event in Delhi.

Launching the new Corporate Direction among an audience consisting of elated dealers, Honda associates and media; Mr. Keita Muramatsu - President & CEO, HMSI elaborated Honda’s vision to communicate through its rational Indian brand slogan ‘Sach Kar Denge Sapne’, connect emotionally with customers of all demographics and psychographics by associating with a iconic Brand Ambassador – self made Bollywood superstar Akshay Kumar and create new benchmark with Honda Dream Yuga – Honda’s foray into mass motorcycle segment.

Customers comes first with ‘Sach Kar Denge Sapne’       
A country where a billion people carry dreams in their hearts, the spirit of Honda’s global brand slogan “The Power of Dreams” will be brought alive by its India specific Brand Identity “Sach Kardenge Sapne”. The slogan recognizes India as the center of global two-wheeler business for the coming times, expresses Honda’s vision and our intentions towards the future: ‘To share our dreams with others and make them a reality’.

Brand Connect with Akshay Kumar   
Acting on its strategy to connect with the masses, Honda has roped in the original Khiladi and successful Bollywood actor Akshay Kumar. In his unique sense, Akshay has both emotionally touched and rationally inspired a generation of young Indians to become Achievers. Akshay captures the essence of Brand Honda as he truly personifies individual dedication and passion to achieve our deepest and most significant Dreams.

With over 100 films to his credit and a repertoire from action films to family shows, Akshay has amassed mass following across the length & breadth of India. Honda’s association with Akshay Kumar will be symbiotic as both are driven by ‘The Power of Dreams’.      

Dream Yuga       
Honda’s founder Soichiro Honda realized many dreams with launch of Honda’s 1stmass motorcycle – Dream D in 1949. Since then, Honda has launched series of successful Dream models globally. With a rich legacy over 50 years, Honda has today launched the legendary Dream. With Dream Yuga launched, Honda has unleashed its first big step towards mass mobility in India. Dream Yuga is a true India specific mass motorcycle which fulfils customer needs.

In the heart of Dream Yuga is a refined 110 cc Honda engine which delivers an astonishing 8.5 BHP at 7500 RPM coupled with great mileage of 72 km/L that too at a very affordable price. (mileage based on internal Honda test ride mode that is close to actual city riding conditions). This could be the best 110 cc bikes in this segment.

The bike’s engine is equipped with several cutting edge technologies like the ‘Honda Intelligent Ignition Control System’ which changes ignition timings to attain ideal combustion, leading to improved power output and efficiency. Decent style of Dream Yuga is loaded with a host of features like impressive exhaust, black colour grab rail, attractive graphics, realistic meter console and tail light along with tempting alloy wheels. Along with the style and economy, Dream Yuga is specially developed for Indian customers, keeping in mind their practical commuting needs.

Making Dream Yuga the best choice of daily commuting are its features like long seat, full gear lever and full chain case. The tubeless tyres / tuff up tube options, viscous air filter and maintenance free battery in Dream Yuga significantly increase the durability of this mass motorcycle. Dream Yuga is comfortable to ride not only on smooth roads, but is equally good in difficult terrains. This superb comfort is provided by the Light weight yet sturdy frame, longer suspension stroke and comfortable riding posture.

Showcasing next leap in technology and features befitting motorcycles of far higher segments, Dream Yuga comes at extremely attractive starting price of Rs. 44,642 (Ex-Showroom, Delhi). Starting May’12 end, Dream Yuga is available for sale in three variants- Kick/Drum/Spoke, Kick/ Drum/Alloy and Self/ Drum/Alloy. The motorcycle comes in 5 exciting colors: Black, Monsoon Grey Metallic, Alpha Red Metallic, Force Silver Metallic & Maple Brown Metallic.    

Excerpts from the Company:              
Launching the all new three pronged strategy, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd - Mr. Keita Muramatsu said  “The New Corporate Direction is a step forward towards Honda’s objective to attain leadership position in India. We are delighted to have Akshay Kumar as new Brand Ambassador as he personifies Honda’s philosophy of Sach Kardenge Sapne and captures the imagination of Indian customers. With him on board, we will touch the heart of young India! ”

Vice President – Sales & Marketing, Mr. Yadvinder S. Guleria said, “Entering a New Era, Honda is committed to serve two-wheeler customers across every segment in India. In line with its development concept of a ”True India specific mass motorcycle”, Dream Yuga at its attractive price is ideal for those who desire a robust, reliable, easy to maintain, highly fuel efficient yet stylish bike. We are confident that Dream Yuga will be huge success and create a new benchmark for mass mobility in India.”

Associating with the Most Trusted Brand in India, Honda’s new Brand Ambassador – Mr. Akshay Kumar said, “Honda as the World’s No. 1 motorcycle maker carries with it a legacy of customer oriented products from 50cc to 1800cc and goodwill of over 200 million customers worldwide. I am deeply impressed by Honda’s vision and proud to associate with this young and vibrant Brand that is innovative, technologically advanced and committed to society.”