2016 Triumph Bonneville Range India Launch with Reborn Tour (Exclusive)

Bikes, bikers and parties are certainly a Classic combination, and what better way to announce the ‘Rebirth’ of one of the longest-running model names in motorcycling history than this combo. Triumph Motorcycles India  has had a good run in India’s premium two-wheeler market. It has also been working hard to not keep its Indian customers waiting too long for models launched globally. In keeping with this, the British motorcycle maker is set to launch its 2016 Bonneville range of motorcycles in the country with a special campaign across its dealerships. Named the ‘Bonneville Reborn Tour’, it will feature a series of events across major cities where the brand has its presence. 

According to exclusive information available with BikeDekho.com, the campaign will kick off in Delhi on February 4, at the country’s largest motoring exhibition - Auto Expo. It will then traverse across the company’s 12 dealerships here through Reborn Parties, to be hosted by the respective dealers for their existing and prospective clientele. 

With this campaign, Triumph will display its new-for-India bikes, showcase the highlights of its 2016 Bonneville model line-up as well as educate the visitors of the long-running Bonneville motorcycle name - all in an entertaining environment. 

Triumph Motorcycles had first showcased its 2016 Bonneville line-up at EICMA, Italy in October 2015. The range consists of five motorcycles - Bonneville T120, Bonneville T120 Black, Street Twin, Thruxton, and Thruxton R. However, as reported by us a day earlier, the company plans to not introduce the T120 Black and Thruxton in the country, at least for the moment. 

Despite that, we can expect this Reborn Campaign to prove a hit, and Triumph dealerships across India have already begun taking bookings for the Modern Classics motorcycles line. 

Stay tuned for the latest news and updates on Triumph Motorcycles.