Bajaj Launches the All New Boxer 150

Bajaj Auto today announced the launch of the Bajaj Boxer 150cc in the domestic market. Positioned as the ‘Bharat’ bike, the Boxer is designed to provide a comfortable riding experience in all kind of demanding situations and to reach out to customers beyond the big cities and towns. What more the Bajaj Boxer 150 with an electric start sports an attractive price tag of Rs 42,000 – a customer can now a own a 150 cc at the price less than that of most 100cc bikes.

The new Boxer is the first of its kind – designed for use and abuse in all kinds of terrain. Conventional 100 cc bikes perform adequately on smooth roads but are not geared to handle the tough terrain outside the cities. The Boxer’s 150cc engine delivers 12ps power and 12.26 nm torque - nearly 50% more than the standard 100 cc’s – to make a demanding commute with any kind of load and on any kind of terrain situation far easier. The bike boasts of host of other strength advantages in terms of its rugged frame, swing arm and chassis, all metal body parts, twin spring SNS suspension and a heavy duty carrier. The bigger tyre ensures both grip and stability for any road condition.

Speaking on the launch, Mr. Chandrashekhar R, GM, Bajaj Auto Ltd said, “This launch is a part of our strategy of providing relevant differentiated products to meet the needs of a variety of consumers. A significant segment of consumers in the smaller towns need a powerful, rugged utility bike. The Boxer has been designed as an “SUV on two wheels” to specifically meet their requirement. “ He further added, “The focus of the bike is on performance with a bigger engine, a bigger frame, bigger tyres, bigger suspension, bigger headlights and a bigger seat, we feel that this one fits the bill for the mighty “Bharat” bike that the real India needs.”

Currently smaller 100cc bikes are dominant in the towns and villages across the country. This big Bharat bike with a bigger heart provides Bajaj Auto with a huge opportunity to attract consumers looking out for a safe comfortable ride on the roughest of roads.