Honda Announces brand association with Taapsee Pannu

Taking its association with women forward and strengthening brand, Honda Motorcycle and Scooter India (HMSI), today announced a long term brand association with Taapsee Pannu- one of the most recognizable faces of South Indian cinema and a youth Icon in Bollywood. The uber-vivaciouS and vibrant Taapsee made her debut as the showstopper of the fashion Show where the new and made their fashionable debut.

Along with this new brand association, HMSI has also launched 2015 versions of Activa-i and Aviator today. Both of these scooters are now available in two (Standard and Deluxe) variants with more premium features. The new Activa-i STD. and DLX. are priced at Rs. 46,213 and Rs. 46,703 (ex-showroom, Delhi) respectively and the new Aviator STD. and DLX. are priced at Rs. 50,863 and Rs. 56,209 (ex-showroom, Delhi) respectively.

Detailing on the association with new brand ambassador, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, HMSI said, “Today, as India is progressing, one in every 3 Honda scooter customers is a female. Every month around 75,000 female customers are joining Honda Scooter family. More number of females are now venturing out of their homes and see two-wheeler riding as the ultimate expression of empowered mobility.

We welcome the young and vibrant Taapsi Pannu as a new brand ambassador today for taking forward Brand Honda’s emotional connect especially with its female fans. As someone who has realized her dreams with the Honda scooter as her trusted choice, we hope that Taapsi will be an inspiration to many others like her to take their flight on Honda Wings and empower themselves.”

Expressing her happiness on being associated with brand Honda and sharing her personal journey, Ms Taapsee Pannu said,“I still remember, my Honda scooter was the first ever vehicle which I bought way back in 2005 as I had just started to pursue my dreams. From daily rides to college to making my way to the modelling assignments; Activa has been my reliable and trusted companion, and I still ride it whenever I am back in Delhi. Such is my karmic connection with Honda, that even in my upcoming film RunningShaadi.com, I am once again riding an Activa i on screen!

Looking back, I think learning to ride a two-wheeler was the best decision I took in life as the freedom of mobility allowed me to not only develop an independent streak, but also empowered me to live my life on my own accord as a woman of today. I am deeply honored to be associated with Honda and hope to inspire many other young and talented people to take their flight in mobility with Honda scooters.

The new Aviator offer a perfect blend of irresistible style and performance and I can't wait to take them out on the road."