Honda Two-Wheeler Becomes 'Most Prefferred Scooter Brand of the Year'

Reflecting customer satisfaction in the Brand, Honda Motorcycle & Scooter India Pvt. Ltd., the Only Honda in Indian 2Wheeler market, today received the “Most Preferred Scooter Brand of the Year” award at the prestigious North East Consumer Awards 2012. The North-East Consumer’s Choice Awards truly mirrors the sentiment of consumers in North East and their confidence in Brands. The award results are based on a survey of 1040 respondents by market intelligence agency Oikonomist’s. Further, the random sampling process ensures that the diversity of the region gets authentic representation. Honda is currently selling three scooter in the country, Honda Activa, Dio and Aviator, all three are powered by an 109cc engine.

The ‘Most Preferred Scooter Brand of the Year’ award reaffirms customers’ delight in experiencing Honda products & reveals that many more aspire to be a part of the growing Honda family. As a customer centric brand which believes in realizing ‘The Power of Dreams’ of a billion Indians, Honda is reaching closer to its customers in North East with its 21 sales and service outlets. Looking at the growth prospects and demand, Honda has recently inaugurated new outlets in Mizoram and Manipur.

The entire range of 15 Honda’s Models comprising of automatic scooter and motorcycle products including the recently launched 110cc mass motorcycle Dream Yuga meet expectations of customers in all categories. Backed by the overwhelming trust of customers, Honda has consolidated its position as the ‘Fastest Growing 2Wheeler Company’ in both North East and pan-India. While 2W industry in North East has grown at moderate pace of 6%, Honda has grown by an overwhelming 36% in April-December’2012 period (YoY basis).

Speaking on this landmark development, Mr. Yadvinder S Guleria, Vice President – Sales & Marketing, HMSI said, “We at Honda are delighted to win the “Most Preferred Scooter Brand of the Year” award at the North East Consumer Awards 2012. This recognition re-affirms customers’ appreciation of Brand Honda and its continued leadership in the automatic scooters in India. As the only Honda in the World’s 2nd largest 2Wheeler market, Honda will continue its efforts to satisfy customers and bring the Joy of mobility to their lives.”