Ducati continues the positive growth

The Italian motorcycle maker, Ducati is consistently showing a positive growth. The year 2013 closed with significant achievements for Ducati Motor Holding S.p.A, both in terms of new product and sales performance. Ducati’s sales network of 817 dealers across 88 countries, delivered 44,287 motorcycles to customers, an increase from 44,102.

Ducati, which has also increased its workforce by 83 to a total of 1,281 employees, is a global company whose sales are achieved around the world with 51% of sales recorded in Europe, 24% in North America and the remaining 25% in Asia and South America.

“We are very proud and satisfied with our results in 2013,” commented Claudio Domenicali, CEO of Ducati. “Despite market uncertainties, especially in Southern Europe, Ducati has achieved positive results, confirming the strength of our products and the appreciation of our brand. For the second year running we have achieved record results, selling over 44,000 motorcycles, helped also by the introduction of new models such as the Hypermotard and 899 Panigale.

“Results for 2013 also confirm positive sales trends in emerging markets such as Asia, which grew by 26% compared to 2012 with 5,200 motorcycles sold, and Brazil, where Ducati only started sales activities in the second half of 2013 and already delivered 700 motorcycles in that period of time. The United States, accounting for 24% of sales, continues to be our largest market followed by Italy with 11.3% and Germany with 10.7%. Continuous development of the product range and the success in new markets makes us confident that 2014 will see further growth for our company.

“These results allow us to continue our commitment to new product development plans and, in line with our main shareholder - the Audi Group - continuous technological and design innovation remains the cornerstone of our industrial strategy.”

The arrival of new models for 2014, such as the new Monster 1200 (now available at Ducati dealerships) and the 1199 Superleggera (a limited edition of just 500 units which was already 90% sold-out before its official presentation at the Milan show) enble Ducati to look ahead with confidence and optimism, confirming the company’s prestigious role for “Made in Italy” excellence in terms of technology, design and performance.

Ducati is also planning to make its strong presence in the Indian market, with solo entry. Currently, an Indian business group sell Ducati bikes through its dealerships in India and Ducati is not so happy with the after sales and customer care services provided by the firm. India is the world's largest two wheeler market and it is emerging rapidly in superbike segment as well. So, the company believes that a strong existence in an emerging market could be beneficial in future.